I see it. A post on Facebook. Full of hashtags. Except Facebook uses keyword searches not hashtags, so the headline gets lost in a blur of tic tac toe. In this post, I will discuss when and where to use hashtags.

Where Should I use Hashtags?

Instagram and Twitter, but be careful to use them properly.On Instagram, hashtags are key. If you want followers and engagement on your posts you must, must, must use hashtags.On Instagram, you may use up to 30 hashtags, and I recommend doing just that.

But how do you know what hashtags to use?

This comes with experience and practice, and is all based on your niche. The best way I find hashtags, is by getting to know trending themes of that day using both Twitter and Google Trends, make a content calendar of things you think may trend, or by using National Day Calendar, but the best way to get hashtags is from those you find to be major influencers.

Make yourself a spreadsheet of hashtags of influencers you think fit your niche, and try to use similar hashtags to them, or even their specific hashtag in hope of them reposting your post.You can keep these hashtags on your clipboard for future use.

As for Twitter, this is a little bit trickier. I wouldn’t use more than 2 hashtags. Try to use one that resonates with your brand, in my case it would be #melodiecohn and another with something that matches a current trend. In Twitter always use hashtags at the end of your post, using this formula for example, status: So proud of Celine Dion right now. Link with photo. #BBMAs (only use brand hashtag if they can relate to the post so that people can find you.)

Where should I not use Hashtags?

Never use hashtags on Facebook, I have been guilty of doing this in the past, but have since learned better.Facebook has a keyword algorithm, so using hashtags is useless, and it makes the post look ugly and thus not engaging.

As well, never use hashtags on Pinterest. For the same reasons. On both these platforms, try to plug in as many keywords as possible. Again you can use Google Trends to find words or topics that are engaging, but you can also use Facebook’s search to see if your post can bring in engagement.If you look to the right hand side of your Facebook feed, you will find a trending section, these are good ideas of what people may be looking for in popular posts, or you can simply scroll to the top and click a blank enter in the search section of the page, which will give you a full list of what is trending right now.

In Pinterest, it is best to turn on your analytics, to see what your viewers are interested in, and supply content that match these needs.

I hope this post has cleared up any confusion you may have had in regards to using hashtags on your social platforms.

 

Looking for other strategic ideas? Contact me for a strategy consultation for your business.

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